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The Ethiopian online sports betting industry is gaining traction but almost all platforms have severe limitations, whether by the country’s legislation or the fledgling nature of the marketplace.
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This is not the case in Ethiopia it seems and Axumbet follows the path of almost every betting service provider in the country.
There are many good aspects, but almost as many poorelements, and one can’t help but feel that more intensive efforts need to bedone to gain a foothold in what appears to be a positive yielding consumerbase.
Feb 08, 2021 NAIROBI, Kenya, Feb 08 - This weekend’s Mashemeji Derby went down at the Moi Sports Centre Kasarani, with a minimal number of fans allowed in. The Get the latest local and international sports updates, football, rugby, athletics, golf, cricket and more. An account may be locked if the phone number attached to it is already verified against a separate BetKing account or if the phone number attached to it is not verified within the verification timeline. Contact customer support for assistance.
A quick look at the Axumbet website and mobi landing pages shows that the platforms are extremely active, with 70 000 active bets a day across all the sporting codes.
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The site is well laid-out and has the look and feel of manyof the continents leading platforms.
The landing page has a well-designed structure and look andfeel, with the main menu directory offering the links available on the site(however limited).
Axumbet also provides punters with a substantial bet-marketacross all sporting codes with football being the most popular. There are alsomany active bets on basketball and ice-hockey while other codes like handball,rugby and American football are also well supported.
The football market and all the leagues available to playon, runs down the left-hand flank of the main landing page (an across the tophorizontal menu of the mobi site), followed by all the other sports availablefor betting.
Next to each sport is the number of active bets and there are as many as 50 000 active bets on football for example. This shows two things, firstly that there is a massive market in the country and secondly that Axumbet must be doing something right.
The site only offers a normal sportsbook and live in-playbetting. There is no football jackpot, no virtual play, no lucky numbers andsurprisingly not a single promotion in sight. These are all key ingredients inalmost every country that allows sports betting platforms to operate.
The centre of the landing page (taking up most of the page)is dedicated to the current or upcoming football matches. There are tabs forall the other sports (centre menu) and clicking on them will open bet-marketsfor the latest or upcoming events for that sport.
The bet-market is large, with around 50-70 bet-types foreach contest, but not substantially so … there are competing sites inEthiopia which offer bet-markets running into 1000+ bet-types for each game.
The bet-market includes bets like over/under, btts,half-time/full time, first goal-scorer, Asian Handicap and more.
There are a host of banking options for axumbet, and punterscan find them at the bottom of the landing page, and these include,paysafecard, Visa, MasterCard, Maestro, NetTeller, click&pay, eco andwebmoney.
The betting rules and types of bets can be found at thebottom left of the landing page, under the link “betting rules”. Clicking onthis tab will open a comprehensive betting guide.
The platform encounters a severe problem after that, withall the other links explaining ‘about’, contact, FAQ and Privacy are notactive. This means clicking on them gets no response.
There are no discernible terms and conditions at all, andthis is a major concern. There are tabs for FAQ’s which should show some formof how to play details but clicking on the words does not open a tab.
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The platform offers the bare necessities to qualify as asports betting portal, with a large football market and live betting, but thatis as far as the all-out action goes, leaving the punter short of all-roundiGaming opportunities.
There is no bet slip on the right-hand side (as most onlinebet portals have) but rather a ‘bet coupon’ banner.
The mobi site is an exact, miniaturized version of thewebsite, and has the same bet-markets, and irregularities regarding finding outvital details such as how to deposit, withdraw and play.
According to the data indicated on the platform this ispatently a popular betting site, but for a novice it will be difficult tounderstand the ins and outs of playing.
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Veterans of sports betting may find the decent sizedbet-market and varied sporting codes on offer appealing, but this is not thebest platform in Ethiopia.